Propaganda's Triumph
                                  by Robert Parry   consortiumnews.com
                                May 30, 2001

                               The defection of Vermont Sen. Jim Jeffords from the
                               Republican Party brought into sharp relief the
                               contrast between George W. Bush’s mantra about
                               changing the negative tone of Washington and the reality.

                               The conservative Washington Times may have expressed
                               the schizophrenia best on its May 24 editorial page. The
                               newspaper, which is financed by South Korean theocrat Rev.
                               Sun Myung Moon, highlighted what it called the “outrage of
                               the week” in an editorial that accused Senate Democrats of
                               delivering “a major hit” to “the political civility that President
                               George W. Bush committed himself to restore in Washington.”

                               The editorial complained that Democratic leaders had
                               balked at a plan to let 98-year-old Sen. Strom Thurmond,
                               R-S.C., skip some late-night votes by “pairing” him with a
                               Democratic senator who would agree not to vote. Though this
                               decision seems to have come from the Democratic
                               leadership, the Times tossed in freshman Sen. Hillary
                               Rodham Clinton for blame, with a gratuitous slap at profits
                               she made from commodities trading in the 1970s.

                               Then, in its own strange “pairing” – given the concern for
                               civility – the Times published a crude editorial cartoon
                               depicting Jeffords with donkey ears. “If he talks like a
                               jackass, walks like a jackass, looks like a jackass, and calls
                               himself an elephant, then he’s probably a dumb jackass,” the
                               Washington Times cartoonist wrote.

                               This unblushing juxtaposition of high-minded language about
                               civility and the politics of insult has become typical of this new
                               political landscape in which language grows ever more
                               distant from reality. Bush’s supporters, in particular, wax
                               eloquent about their commitment to political gentility while
                               continuing the opposite behavior, without a wince for the
                               hypocrisy.

                               The Jeffords defection, which cost Republicans control of the
                               Senate, ripped off the genteel masks big time. The Wall
                               Street Journal dubbed Jeffords “a big baby” in one online
                               editorial. “Benedict Jeffords,” howled the headline of the New
                               York Post.

                               The National Review’s Jonah Goldberg observed ruefully, “I
                               know that it’s illegal to sew a half-starved weasel into his
                               small intestine, but there are other options.” [For a
                               compilation of these and other conservative comments about
                               Jeffords, see The Washington Post, May 25, 2001]

                               Judicial Restraint?

                               Beyond language, the events of the past decade have made
                               clear that even the application of law is now just a political weapon.

                               On the same days as the civility editorial and the
                               Jeffords-jackass cartoon, The Washington Times carried
                               advertisements for a “tribute to Honorable N. Sanders Sauls,”
                               the Florida judge who rejected Vice President Al Gore’s
                               motion for a Florida recount after Sauls had eaten up
                               precious time last fall and then refused to examine the ballots
                               that had been introduced as evidence. [WT, May 24, 2001]

                               This latest Sanders Sauls tribute – scheduled for June 7 – is
                               sponsored by the right-wing Judicial Watch, which filed an
                               endless string of lawsuits against Democrats during the
                               Clinton administration and intervened on Bush’s behalf in the
                               recount battle. Sauls, who apparently sees nothing wrong in
                               siding openly with partisan factions, also is being honored in
                               June by the FreeRepublic.com group, another far-right
                               collection of Clinton-haters.

                               But the Right’s media and attack groups are not alone in their
                               campaign to consolidate public opinion around the legitimacy
                               of Bush’s ascension to the presidency. Elements of the
                               mainstream news media, which increasingly moves in synch
                               with the conservative media, are serving that effort as well.

                               In a May 16 column, Washington Post columnist Michael
                               Kelly torched those who still object to Bush’s victory or see a
                               pro-Bush tilt in the media. To make his point, Kelly blended
                               three old and new myths about the national press corps.

                               A 'Liberal' Media

                               Kelly’s argument opens with the old canard about a “liberal” news media.

                               The core of this argument – dating back about a quarter
                               century – is that surveys have found Washington journalists
                               more likely to vote Democratic than Republican, though some
                               more refined studies, such as one sponsored by Fairness
                               and Accuracy in Reporting, judged working journalists
                               generally more liberal than the average Americans on social
                               issues while more conservative on economic ones.

                               Nevertheless, the fundamental illogic of the “liberal” media
                               argument is the supposition that working reporters control the
                               news coverage, rather than the people who own the
                               newspapers and television networks.

                               The key -- and obvious -- point is that the owners set the
                               editorial policies and hire editors who enforce these policies.
                               Reporters are essentially hired help whose careers rise or fall
                               depending on how well they please the news executives.

                               Hypothetically, for instance, a poll of the news staff at the New
                               York Post might show that rank-and-file editorial workers
                               favored Gore over Bush, say, 2-to-1, a not-unreasonable
                               supposition given the newspaper’s base in New York City.
                               Using the “liberal media” logic then, one would conclude that
                               the New York Post was an overwhelmingly liberal newspaper.

                               What that “logic” would miss, however, is that the owner,
                               Rupert Murdoch, is a conservative who hires senior editors
                               who reflect his point of view. These editors decide how
                               stories are assigned, edited and placed within the
                               newspaper. They also write the editorials, pick the columnists
                               – and fire or demote reporters who don’t get with the
                               program.

                               Therefore, it matters little that the lady writing obits might
                               have voted for Gore or that the fellow putting headlines on
                               wire copy might have voted for Bush. What matters is the
                               political perspective of the people in charge.

                               Kelly, who is editor of The Atlantic, writes as if he’s oblivious
                               to this basic fact of journalistic life.

                               A Second Myth

                               Kelly’s second myth was his insistence that “independent
                               news organizations have reported that, under almost any
                               conceivable scenario of recounting the Florida vote, George
                               W. Bush beat Al Gore.” Kelly wrote that because of this
                               supposed fact, “the cry that Bush is a robber-president has
                               lost a bit of oomph.”

                               Again, Kelly either was not aware of the latest news from
                               Florida or chose to ignore it. The most recent findings of the
                               unofficial newspaper studies of the Florida vote indicate that
                               Gore – not only was the winner nationally by more than half a
                               million votes – but was the choice of Florida voters.

                               USA Today estimated that Gore lost a net of 15,000 to
                               25,000 votes from confusion over poorly designed ballots –
                               far more than Bush’s 537-vote official margin.

                               Yet, even ignoring those spoiled ballots, the Miami Herald
                               and USA Today found that Gore would have won under
                               reasonable standards for judging the clear intent of voters.

                               Gore would have defeated Bush by 242 votes if a statewide
                               recount had counted so-called “overvotes” – those mistakenly
                               kicked out by machine counters as having more than one
                               presidential choice – and “undervotes” with perforated chads
                               or multiple indentations, indicating that a malfunctioning
                               voting machine had prevented voters from punching through
                               their choice for president and other races.

                               Gore’s margin would have been larger if ballots with
                               indentations only for president were counted, too. Bush would
                               have prevailed only if all ballots with indentations were thrown
                               out, the newspapers found. [USA Today, Miami Herald, May
                               11, 2001]

                               So, Kelly’s assertion that Gore lost under “almost any
                               conceivable scenario” is wrong.

                               A Flawed Study

                               The third myth in Kelly’s column was his reliance on a new
                               study by a group calling itself the Project for Excellence in
                               Journalism, an organization funded by the Pew Charitable Trust.

                               This group put out a report that purported to find that “contrary
                               to Democratic complaints, George W. Bush has not gotten
                               an easier ride from the American media in the first 100 days
                               than Bill Clinton did in his famously rocky start. … Despite a
                               very good first month, Bush’s coverage overall was actually
                               less positive than Bill Clinton’s eight years ago.”

                               Rather than show any skepticism about these findings, which
                               clash with any clear recollection of the harsh treatment of
                               Clinton versus the rave reviews for Bush, Kelly embraces the
                               report as if it were holy writ.

                               Kelly even cites as support for his position an article by The
                               Washington Post’s John Harris. But Harris’ article actually
                               had concluded the opposite, that Bush’s coverage indeed
                               was softer than Clinton’s. “The truth is, this new president has
                               done things with relative impunity that would have been huge
                               uproars if they had occurred under Clinton,” Harris wrote,
                               [WP, May 6, 2001]

                               In his May 16 column, Kelly also forgets that he was one of
                               the commentators who earlier had perceived a friendly media
                               attitude toward Bush. In a March 7 column listing several
                               factors in Bush’s early success, Kelly wrote that Bush
                               “benefits from an easy and shallow charm, which is useful in
                               winning over an easy and shallow press corps.” [Washington
                               Post, March 7, 2001]

                               Yet, this one Pew-funded study swept away all the
                               observations of Bush getting an easy ride. In a different
                               journalistic time, a study that sharply conflicted with what was
                               apparent to nearly any observer would draw its own scrutiny.
                               What methodology was employed? Were the judgments
                               slanted for some reason?

                               Any careful examination of the report would have shown it not
                               to be worth the money that Pew ponied up for it. As Bob
                               Somerby of DailyHowler.com has noted, the Pew-funded
                               report covered not the first 100 days as advertised, but only
                               the first 60. (Actually, the study examined about 30 days of
                               the first 60 days, according to the study’s methodology.)

                               Limited Sample

                               More importantly, the study based its conclusions on a very
                               narrow – and to a great extent, outdated – selection of news outlets.

                               The study looked at only two newspapers, The Washington
                               Post and The New York Times. No examination was given of
                               the increasingly influential conservative news media or even
                               major regional newspapers. There was no counting of
                               articles from The Washington Times, the New York Post, the
                               Chicago Tribune, the Miami Herald, or the Los Angeles Times.

                               It’s also not clear why the Pew-funded study did not look at
                               the two biggest-circulation newspapers, USA Today and the
                               Wall Street Journal. Since The Washington Post and The
                               New York Times both endorsed Clinton and Gore, their
                               editorial pages could be expected to be more supportive of
                               Clinton and more critical of Bush, the key fact that skewed the findings.

                               By contrast, if the Wall Street Journal had been used, its
                               relentlessly anti-Clinton, pro-Bush opinion articles would have
                               tipped the survey in a different direction.

                               As for magazines, the study checked out only one --
                               Newsweek. There was no tabulation of the coverage in
                               Murdoch’s Weekly Standard or other influential right-wing
                               journals, such as the American Spectator, National Review
                               and Moon’s Insight magazine.

                               For television, the survey was slightly broader but still missed
                               the point about how today’s media influences the public.

                               The study looked at the evening news programs from CBS,
                               NBC, ABC and PBS. It ignored coverage from the cable
                               networks and the pundit programs, major shapers of political
                               opinion. The study ignored MSNBC and its roster of
                               loudmouth commentators, as well as Murdoch’s
                               conservative-leaning Fox News and AOL Time Warner’s
                               CNN.

                               Other important media outlets, such as talk radio, were
                               missed altogether, although the impact of the conservative
                               voices of Rush Limbaugh and G. Gordon Liddy were central
                               to tearing down Clinton at the start of his administration and
                               building up Bush at the start of his.

                               The Pew-funded study had other major shortcomings,
                               endemic to such efforts to categorize coverage as "positive"
                               or "negative" and equate that with fairness. The simple fact is
                               that some actions are more deserving of critical coverage
                               than others.

                               To say, for instance, that most coverage of Oklahoma
                               bomber Timothy McVeigh, has been negative would not
                               necessarily mean the coverage was unfair. Similarly,
                               politicians deserve negative coverage sometimes and other
                               times they don’t.

                               One might hope that the Project for Excellence in Journalism
                               would have exhibited a more sophisticated understanding of
                               the workings of journalism. But this Pew-financed operation
                               seems to be living in the 1950s when a couple of mainstream
                               newspapers could dominate the media agenda and the
                               major TV networks had a lock on what the public would hear
                               from broadcast news.

                               Trashing the White House

                               This approach to quantifying coverage also misses the
                               journalistic twists of individual stories. The first weeks of the
                               new Bush administration, for instance, were dominated as
                               much by critical coverage of former President Clinton as they
                               were by positive coverage of Bush.

                               One of the principal tales was the story of Clinton aides
                               allegedly trashing the White House and stripping Air Force
                               One before departing. The story received front-page
                               coverage in The Washington Post and was trumpeted on the
                               pundit shows and across much of the national news media.

                               In this case, the Bush White House played a clever game.
                               Officially, Bush's surrogates acted magnanimous in urging
                               the press not to make too big a deal of the vandalism. On
                               background, Bush's operatives fed the press juicy tidbits
                               about slashed wiring, pornographic graffiti and looted
                               government property.

                               Typical of the media’s lack of journalistic rigor when dealing
                               with negative Clinton stories, the Washington press corps did
                               not demand proof of the vandalism, such as photographs or
                               other hard evidence. Instead, the press corps simply
                               published unattributed accounts of vengeful Democrats
                               ransacking government property, a theme that meshed well
                               with Bush’s public call for a restoration of dignity in the White
                               House.

                               Nearly four months later, the General Services Administration
                               issued a report finding no evidence that Clinton’s aides had
                               trashed the White House. “The condition of the real property
                               was consistent with what we would expect to encounter when
                               tenants vacate office space after an extended occupancy,”
                               the federal landlord agency said.

                               Unlike the front-page treatment of the allegations, the GSA
                               report was either buried deep in newspapers or ignored
                               altogether. The Washington Post ran a wire story on page
                               A13 on May 18, 2001.

                               Nine days later, Jake Siewart, Clinton’s last press secretary,
                               wrote an opinion column published in the Post’s Outlook
                               section. “After years of watching the Washington press corps
                               at work, I know it’s pointless to ask for apologies,” Siewart
                               wrote. “Apparently, most of the commentators and reporters
                               who reported this story four months ago have ‘moved on.’
                               Being a journalist today means never having to say you’re sorry.”

                               Siewart contrasted the apocryphal damage to the White
                               House to the real damage to the reputation of Clinton aides.
                               “The Clinton staff, who offered the new Bush team detailed
                               briefing books, one-on-one meetings and personal tours to
                               make the transition seamless, got to go home and have their
                               reputations trashed by the people they had helped. All in the
                               name of ‘changing the tone’ in Washington. And the press
                               corps did not just sit back and watch the vandals at work; it
                               lent a hand.” [WP, May 27, 2001]

                               A New Era

                               What all this indicates is that the nation has entered a new
                               era -- not one of political civility but one in which the words of
                               day-to-day political discourse have grown almost fully
                               estranged from any real meaning or attachment to fact.
                               Propaganda – not journalism – is ascendant.

                               Yet, rather than climbing the ramparts to battle for the
                               traditional values of journalism – reason, fairness and truth –
                               many Washington media figures have chosen to spare
                               themselves and their careers.

                               In the 1980s, Robert Parry broke many of the Iran-contra
                               stories for The Associated Press and Newsweek.

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